Build the link
Use https://wa.me/<countrycode><number> with digits only. Example shape: https://wa.me/96170123456. You can add ?text= and a short prefilled sentence. Put this URL on the website, email signature, Google profile, receipts, and packaging.
QR codes are the same URL printed as an image. Test the code with a phone that is not logged into your business app.
Where to place it
- Website header or contact page, as a button, not only a phone number in a footer image.
- Instagram and Facebook profile buttons, so DMs and WhatsApp are a choice. Instagram DMs can also sit in the same inbox.
- Click-to-WhatsApp ads in Meta Ads Manager. Those clicks are strong opt-in signals because the person chose to open the chat.
- In-store: a counter card, a delivery sticker, an invoice footer.
What the team should expect
An entry point opens an inbound chat. Answer it inside the service window, with the setup in inbound conversations. Click-to-WhatsApp ads can open a longer care window than a normal user message. When the window ends, switch to a template. Details live in the 24-hour window guide.
Track which link was used by using different prefilled texts (“Hello, I came from the website” versus “Hello, I scanned the box”). OneBox shows that first message.
FAQ
Should the link point at the old phone number?
Only if that number is the one connected to Best SMS Bulk. A personal SIM that you no longer watch will collect chats the team never sees.
Do entry points replace opt-in for promotions?
A person who messages you may be contacted inside the service window. A later marketing blast still needs a clear yes for offers. See opt-in.
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