Meta charges
Meta bills based on message/conversation categories (utility, authentication, marketing, service) and country rates. Rates change over time — always check Meta’s official rate card for your market.
Platform / BSP fees
Best SMS Bulk adds a transparent platform fee so you get Cloud API access, templates workflow, multi-agent inbox options and support. There are no surprise “setup only” black boxes — details appear at signup and billing.
How to estimate cost
- List monthly OTP / utility / marketing volume by country
- Apply Meta category rates
- Add Best SMS Bulk platform fees for your plan
- Compare against SMS OTP cost for the same journeys
For a quote: contact sales or chat on WhatsApp from our WhatsApp API pricing section.
FAQ
Is WhatsApp Business API free?
No. Meta charges per message/conversation category, and your provider may charge a platform fee. Service conversations can be free within Meta’s window rules.
Do I pay Best SMS Bulk or Meta?
Typically you pay Meta for conversation/message charges (or via the BSP flow) plus Best SMS Bulk platform fees — explained at signup.
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